“Beautiful clothing shouldn't cost the earth.”
Their story
The kitchen table
Fatima started sewing abayas for friends using deadstock fabric. Word spread quickly.
Building the brand
She formalised the business, hired local tailors and introduced a take-back programme for worn garments.
Impact
The label now employs 18 people, most of them women, and has diverted tonnes of textile waste from landfill.
Key achievements
- 01Employs 18 people, 80% women
- 02Take-back programme recycling tonnes of textiles
- 03Stocked in 12 GCC boutiques
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